Cybersecurity: They say that when a forecast is repeated, it becomes a trend. In cybersecurity, we have seen many of them materialize in recent years, such as ransomware, which became popular and expanded from 2017 with the Wannacry attacks, which paralyzed companies across the globe.

Another factor impacting this sector is the Digital Transformation, which was underway at the companies and was accelerated in 2020 with the new configuration of the more decentralized work model at the offices.
As a result, in recent years we have observed a reconfiguration of companies to meet the demands of infrastructure and security, increasing investments in the area.
So much so that, in 2021, the main trends were: advances in cybersecurity methods, such as the Internet of Things (IoT); multifactor access authentication; Artificial Intelligence (AI) and Machine Learning; expanding security to the cloud.
As for 2022, the list gained new elements, such as the focus on privacy and data protection laws and ransomware attacks, which really increased this year (find out more about the topic in this content ).
For the consultancy Gartner, the combination of the physical and digital worlds — Metaverso can be considered the main example — indicates a threat mainly to corporations, which are already investing, but, like everyone else, are still not supported by legal actions.
Cybersecurity trends in 2023
Observing the global scenario and the forecasts that have been repeated in recent years, 2023 is not very positive when it comes to cybersecurity.
According to the security solutions company CheckPoint, the problem will be aggravated by the lack of specialized professionals to work in the area, in addition to
- Increased ransomware attacks
- Use of collaborative tools to spread attacks
- State-led hacktivism
- Deepfakes
When it comes to regulation, rules and laws are also expected to apply. According to Gartner, 75% of the global population will be covered by modern privacy laws by 2023. The average of countries that approve conditions for fine payments and trading to be regulated will increase to 30% by 2025.
In this period, the consultancy also predicts that there will be a culture of organizational resilience in 70% of the companies. While 40% of boards will have a dedicated cybersecurity committee.
All these actions will be facilitated with the adoption of new technologies by 2024, such as Secure Web Gateway (SWG), Cloud Access Security Brokers (CASB), Zero Trust Network Access (ZTNA) and Firewall as A Service (FWaaS).
By analyzing the world's new trends and forms of relationship and consumption, it is possible to create business models and technologies that protect while accompanying and responding to evolution.