The battle to impose its own model of artificial intelligence has begun among the internet search giants, among Microsoftwho bets on the program ChatGPT, Google which has just launched Bard and the Chinese search engine Baidu, which announces its own chatbot service.
An artificial intelligence applied to the search in the endless universe of the Internet can revolutionize the network, and the world of work.
The objective is pose a question to the search engine and get an answer using natural languageand not an exhaustive list of documents.
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Billions of dollars of investment
The AI can also propose cartography, a work meeting, contacts related to the topic or an image analysis.
In November, the Californian start-up Open AIwith the help of Microsoft, launched its ChatGPT conversational robot, able to answer any question with more or less precision. It is a free service at the moment, and the success has been phenomenal: 100 million users in two months.
At the end of January Microsoft announced that it is willing to invest “billions of dollars” in OpenAI. According to the American press, the group already invested 3,000 million and has plans to inject another 10 billion.
WATCH: Microsoft announces that Bing and Edge are now powered by improved ChatGPT AI | VIDEO
The practical consequences are already appearing: Microsoft launched a more expensive version of its communication program on Monday Teams, equipped with ChatGPT functionalitiesfor example to generate meeting summaries.
And the multinational brand assured two weeks ago that it plans to “add a touch” from ChatGPT to all of its other products, including its Bing search engine, which is currently failing to compete with Google.
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Microsoft has brought an enhanced version of ChatGPT technology to Bing and Edge.
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In just under a month, Google already announced its replica.
His project Bard “seeks to combine the breadth of global knowledge with the power, intelligence, and creativity of our great language modelscompany CEO Sundar Pichai explained on Monday.
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“It draws on information from the web to offer fresh and high-quality answers”, he added.
Google controls about 90% of internet searchwhich means a huge amount of advertising revenue.
And now it is the turn of Baidu.
Several Chinese firms have begun developing rival apps, but Baidu is the biggest to enter the fray to recreate the success of ChatGPT, though the firm did not announce a launch date for the service, which will be called "Ernie Bot".
A Baidu spokesperson told AFP that it will “they could complete internal testing in March, before the chatbot is available to the public”.
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Misrepresentations or control
“A search engine that integrates AI will give a structured answer to a question”, explains to AFP Thierry Poibeau, director of investigations at the CNRS.
“With the risk that the Internet user considers himself satisfied, despite possible misrepresentations or control of the single answer”, warns Claude de Loupy, director of Syllabs, a French company specializing in automatic text generation.
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Some early projects have suffered setbacks. This is the case of Meta (Facebook). Just before ChatGPT's release, on November 15, the group announced Galactica, a language model that summarizes scientific papers, and even helps write them.
But Galactica also generated absurd, or racist, responses. Meta had to withdraw that beta model three days after it was released.
